Work Experience

Google

Digital Media Manager

Biddable Media Marketing Manager (Nest)

July 2014 – Present

Inflection

Director, Search Engine Marketing

September 2012 – July 2014

• Hired, trained and currently managing a team of three individuals with tenures in PPC of 0-3 years
• Deploying over $25+ MM in ad spend through 30+ accounts and over 50 million keywords across Google, Bing Ads and 3rd Tier Networks
• Managing online marketing efforts for Goodhire.com (Google, Remarketing, Facebook, etc…)
• Successfully grown the Online Marketing channel for 11 straight quarters
• Developing Social Media tactics for PeopleSmart.com via Facebook, Twitter and G+

Manager, Search Engine Marketing

July 2010 – September 2012 (2 years 3 months)

• Successfully launched and managed Paid Search Campaigns for Archives.com, PeopleSmart.com and other properties as the single largest customer acquisition channel for Inflection
• Deployed over $10 million dollars in ad spend with over 30% margins over hundreds of campaigns
• Hired, trained, and managed 3 employees

Senior Specialist, PPC

April 2009 – July 2010 (1 year 4 months)

• Managed Pay-Per-Click Campaigns for Archives.com
• Successfully launched SEM Campaigns for Archives.com as the single largest customer acquisition channel for that line of business
• Deployed over $4 million dollars in ad spend with over 40% Margins and hundreds of campaigns
• Mentored two new employees

Dealix (A Division of ADP)

Search Engine Marketing Manager

December 2007 – April 2009 (1 year 5 months)

• Managed five independent consumer marketing portals, while surpassing all monthly, quarterly and annual targets
• Generated over $300-600K revenue per month via B2C SEM on Google, Yahoo!, Microsoft, and Miva while maintaining 30%+ profit margins
• Responsible for over four million dollars yearly spend, multiple accounts across multiple search engines, over three million keywords and several web properties including UsedCars.com and Dealix.com
• Generating new Ad Copy, Keywords and Landing Page Optimization
• Created detailed reports and analysis for vital business decisions
• Assisted in the re-launch of CPM/Banner advertisements
• Played a major role in the development of flexible tools for simple customization of landing pages

Associate Marketing Manager

April 2007 – December 2007 (9 months)

• Managed 15 marketing agencies and maintain over 40% margin month over month.
• Created a more efficient system for reporting projected and actual numbers for daily reporting

Business Development Associate

May 2006 – April 2007 (1 year)

• Maintained strong relationships with many existing partners
• Structured and negotiated deals, implemented, and continually maintained the partnerships
• Worked in collaboration with our SEO Specialist to develop a Mass Market Affiliate Program which successfully acquired new partners through an automated system

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